Fractional CMO, CEO & COO · Turnaround · Growth
Senior operator firepower, available now
Most companies do not have a strategy problem. They have an execution problem. Action Is Now puts a senior operator inside your business, part-time or interim, accountable for the outcome and not the hours.
In short
Action Is Now is the advisory practice of Niklas Lindahl, former CMO of LeoVegas and a turnaround CEO. You get a senior operator who has run the budget, carried the number and fixed the broken thing, embedded in your business as a fractional executive (CMO, CEO or COO), interim leader or turnaround lead, with pricing tied to results wherever possible.
What a fractional executive and management consultant actually changes
A fractional or interim executive is a senior, part-time C-level leader who owns strategy and delivery without the cost or commitment of a full-time hire, whether that seat is CMO, CEO, COO or another C-suite role. A management consultant who has actually operated brings the same outside clarity as a traditional adviser, but stays to make the change happen. Action Is Now combines both. You are not buying a recommendation. You are buying the person who has done it before and will do it again inside your company.
The track record is specific and measurable. As CMO of LeoVegas we ran a marketing budget of €120 million, delivered €50 million of incremental revenue in under twelve months, lifted EBITA by 18 percent and cut the marketing-to-revenue ratio from 40 percent to 30 percent. That work was instrumental in the acquisition by MGM, an exit north of €607 million. Earlier, as managing director of an Italian market, we grew revenue from €3 million to €18 million in under a year. The point is not the logos. The point is that these are operator numbers, not advisory numbers.
Where Action Is Now helps
Fractional & interim leadership
When you need C-level capability but not a full-time C-level cost, a fractional CMO, CEO or COO gives you senior judgement part-time. When a seat falls vacant, interim management puts an experienced operator in the chair within days.
Turnaround & restructuring
If cash is tight, growth has stalled or the plan has stopped working, turnaround work stabilises the situation first, then resets the model and returns the business to a defensible position.
Growth & go-to-market
For companies past product-market fit, the constraint is the engine: positioning, pricing, channels and the sales motion. Growth work builds that engine and makes it repeatable, including international expansion that does not burn cash.
How the engagement works
Every engagement is scoped to a clear outcome, a fixed set of milestones and a defined end. You always know what you are paying for and what you will get. A typical path runs in four moves.
A fast, honest assessment of where you actually are, usually inside the first week.
A short, costed plan with the two or three moves that matter most, ranked by impact.
Hands-on delivery embedded in your team, not a report handed over from the outside.
A business that runs without us, with your people able to hold the gains.
Why this works
Senior operators are expensive to hire full-time, slow to recruit and hard to justify before a company has grown into the cost. Yet the moments that most need senior judgement, a stalled market, a budget that has outgrown its leadership, a business under pressure, are exactly the moments a company cannot wait months to fill a seat. Fractional and interim leadership resolves that tension. You get the capability immediately, scaled to what you need, and you keep it only as long as it earns its place.
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Frequently asked questions
What roles can you cover?
More than marketing. We work as a fractional or interim executive across the C-suite, including CMO, CEO and COO, plus turnaround and growth leadership. The common thread is a senior operator who owns the outcome, not a single job title.
How quickly can you start?
Usually within days. The whole premise of Action Is Now is bias to action, so diagnosis begins in the first week and execution follows immediately rather than after a long onboarding.
Do you work in English and Italian?
Yes. We operate fluently in both, with deep experience in the Italian market and across Europe, so engagements can run in either language.
How are you paid?
Engagements are scoped to a clear outcome with fixed milestones, and pricing is tied to results wherever the situation allows, so incentives stay aligned.
Tell us the problem and the deadline
If we can help, you will know within a day. No excuses, just results.